how it all began.
Hey there, lovely human! We're Small + Social Co., a social media marketing agency that sprouted into existence in 2021. How, you ask? Well, let us share our story.
Picture this: the year was 2021, the world was navigating the rollercoaster of a pandemic, and our fearless founder, Katie, found herself caught in its twisty turns. You see, the pandemic had other plans for her 9-to-5 gig, and she got laid off. But guess what? Instead of letting it rain on her parade, she saw an opportunity shining through the clouds.
Katie realized that while physical doors were closing, digital doors were swinging wide open. Small businesses, the heart and soul of communities, needed a lifeline in this new online-centric world. And that's when Small + Social Co. was born – out of a determination to help those small town gems shine brightly on the digital stage.
"Why Small + Social Co.?" you might wonder. Well, it's simple. We believe in the magic of small businesses and their dreams. The "+ Social" part? That's where the real magic happens. We're not just about slapping a logo on a screen and calling it a day. Nope, we're here to sprinkle some social media fairy dust, whip up drool-worthy product photography, and weave branding spells that leave a lasting impression.
Our superpower? Turning modest online presences into dazzling digital empires. We've got your back whether you're a cozy coffee shop, a charming boutique, or a quirky crafter. We're not just consultants; we're your partners in crime, your champions of growth.
But you know what really makes our hearts skip a beat? It's the journey. We're in it for the long haul, cheering on small town businesses as they chase those audacious dreams. From the first logo sketch to the social media posts that make you go, "Whoa!" – we're here, sleeves rolled up, ready to dive into the adventure.
So, if you're a small town dreamer, an ambitious entrepreneur, or just someone who's passionate about your craft, we're here to turn your online presence from a whisper to a roar. Let's take your business on a digital joyride, shall we? Get comfy, explore our digital nook, and let's paint the digital town red, one pixel at a time!
the dream team
Katie Patterson, Founder
Meet Katie, the creative powerhouse and driving force behind our social media marketing agency. Katie's journey in the world of digital marketing reads like a series of serendipitous events, each chapter adding to her love affair with all things online. It all began in the colourful tapestry of her childhood when she crafted a logo for a local business competition in elementary school – a spark ignited. Fast forward through an impressive timeline that includes a bachelor’s degree in communications, a marketing internship with a Dragon's Den-featured business, a stint as the maestro behind her sister's Etsy soap empire, and a dynamic career spanning 15 years in hospitality, sales, marketing, and events.
Oh, and let's not forget her millennial roots – she’s been obsessed with social media since MySpace was a thing and was 100% that girl who uploaded a photo album to Facebook after every fun night out.
But amidst the memes and hashtags, one thing has remained constant: her unwavering passion for helping small businesses thrive in the online arena. Katie's heart beats in sync with the rhythm of pixels and posts, and she's here to be your personal cheerleader, your partner-in-crime, and your digital wing-woman. So, if you're ready to level up your online presence, Katie's your gal.
Amber Lake, Social Media Manager
Meet Amber, our social media manager who is here to help you level up your social media game. With her keen attention to detail, eye for design, and knack for brand storytelling, Amber brings a unique blend of creativity and expertise to elevate your online presence.
Amber's journey as an advocate for small businesses began long before she stepped foot into the world of social media management. From visiting bustling farmers' markets to exploring cozy artisan boutiques, she has always appreciated the beauty of unique, handmade items and the stories they tell. This appreciation fuels her drive to support and uplift small businesses like yours.
With a background in hospitality, events, and marketing, Amber seamlessly blends her diverse experiences to create tailored social media strategies. She constantly stays up-to-date with the ever-evolving digital landscape, always committed to learning new techniques and trends to ensure that your social media presence remains current and to our top-notch standards.
When you’re ready to make the leap to outsource your social media, you’ll be able to rest easy knowing Amber’s got ya covered.